About
I'm Sergio Vento,
product & AI service designer.
I have 10+ years of background in digital services for companies and consulting firms.
The path
How I got here
I lived through an evolution that followed the evolution of digital technologies. I saw Flash sites born and die, the role of the webmaster, and other technologies come and go. Then I moved from digital design, to User Experience, all the way to UX research. Each step took me one level higher — from the "how" to the "why", up to "what actually happens when people use what you've designed".
I built experience with luxury brands, digital and consulting agencies, SaaS products, and on to startups and fintech institutions.
Experience
The journey
2025 – present
Product & AI Service Designer
DSTech · Milan
Transfer of the business unit from Telepass. Design of digital services integrating processes, touchpoints and operational automation. Strategic roadmaps with C-level stakeholders.
2022 – 2024
Product & Service Designer
Telepass S.p.A. · Milan
End-to-end design of digital products in mobility, insurance and payments. Gathering business needs, translating them into scalable solutions, contributing to product strategy. Adoption KPIs and product metrics.
2020 – 2022
UX/UI Designer · Freelance
Ferrari S.p.A., Multiplica, Tribe Communication
Full-cycle projects in automotive, fintech, B2B and e-commerce. From user research to interface delivery. A wide variety of contexts and stakeholders.
2019 – 2020
Digital Product Designer
The AvantGarde Group · Milan
SaaS platforms for audit, compliance and business continuity for MedioBanca and Cassa Centrale Banca. Complex data-driven flows in highly regulated environments.
2016 – 2018
Web Designer
Brand New Day Bank · Amsterdam
First international experience in a European fintech context.
Education
Relevant training
2026
AI Strategy & Intelligent Agent Economy
Sole24Ore Formazione
How to integrate AI and intelligent agents into business processes strategically — not just as tools, but as components of a more efficient operating system.
2021
UX Certificate
Nielsen Norman Group · ID: 1041352
The international reference certification for user experience research and design. Journey mapping, UX research methods, measuring the ROI of design.
2020
UX Design Master
Talent Garden · Milan
User research, information architecture, interaction design, visual design and prototyping.
Skills
What I can do
Service Design
Blueprint · Journey map · Stakeholder map · Co-design workshops · Strategic facilitation
Automation & AI
Power Automate · n8n · AI agents · Intelligent workflows · System integration
Research & Analytics
Qualitative and quantitative UX research · GA4 · Mixpanel · Hotjar · Maze · Lookback · Useberry
Product & Process Design
Product KPIs and metrics · CX design · Process mapping · Agile & Scrum · Roadmap planning
Working tools
Figma · Miro · Notion · Microsoft 365
If you've read this far, you probably already know whether it's worth talking.
Tell me your situation.
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