A font inspired by the Duomo of Milan. Designed during my years in a foreign country.
We defined the personas and user journey to better understand who are the users and how they interact with the website experience. From that we defined the architecture and wireframe of the website. To test it, we used tools like treetest and other tecniques to validate our results.
After the definition of the content and the architecture, it was time for the GUI, we started from the competitor analisys to better understand how the sector was comunicating. From that we tried to focus on tone of voice, brand identity and what was working for the competitor, to buid the design system. As said before, the website is divided in two parts for two different pourpose and personas.