The Fabrick project is divided in two main areas for two different pourposes. The first one is the marketing website,the second one is Fabrick Platform.
We defined the personas and user journey to better understand who are the users and how they interact with the website experience. From that we defined the architecture and wireframe of the new website. To test it, we used tools like treetest and other tecniques to validate our results.
After the definition of the content and the architecture, it was time for the GUI, we started from the competitor analisys to better understand how the sector was comunicating. From that we focused on tone of voice, brand identity and what was working for the competitor, to buid the design system. As wrote before, the website is divided in two parts for two different pourpose and personas.
The first is the marketing part, to attract financial institutions, banks, enthusiasts and fintech players.
The second part is the platform to manage, monitor and scale Application Programming Interface and Microservices.
The final part of the project was to improve the website and platform using recurring processes focused on find problems and fix it or test better solutions and validating them.
We compared two versions of a single element against each other to determine which one performs better.
Using third parties tools we cand understand what your users want or interact with on the site by visually representing their clicks.
We gived the users the possibility to answer some small surveys or ticketing service to give them a way to feedback problems.
That’s instantly recognizable, works around the world, and is efficient to execute. A tech startup turned global. A tech startup turned global mobility platform in eight short years deserves a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute. A tech startup turned global. A tech startup turned global mobility platform. in eight short.